5 Bits Of Bad Niche Marketing Advice?
This post is designed specifically for those who have not yet made the dive into niche marketing. The key is to just get started, pick a niche, and then market to it. The following advice will get you past some of the more common roadblocks to niche marketing success.
1. Stop doing research. While research is important to selecting a good niche, you can also get into a rut where you are doing research, but not taking action. Stop! Your research is done, for now. If you have even the slightest hint of a niche topic then go for it.
2. Stop thinking ‘perfection’. The perfect niche does not exist, so you can’t find it. Some niches may be a better match for you, but you will never know until you try one. The problem is that the niches that tend to make the most money are competitive, while those that aren’t competitive are more risky.
3. You can always get better, but… Only if you start. Don’t be afraid to learn from a lack of success. I like term ‘fail forward’, you take action and keep improving. Nobody gets it 100% right, 100% of the time. Don’t let the fear of failure stop you.
4. You can’t pick the ‘wrong’ niche. Just as the perfect niche doesn’t exist, neither does a completely wrong one. The worse thing that can happen is that you will pick a niche that doesn’t work for you. Good. Now you know to try another one. I can guarantee that the lessons you learn from your first foray into niche marketing will help you immensely in each successive one.
5. Do it wrong on purpose. Now I’ve gone too far, right? Hear me out. Remember, this advice is for those who still haven’t taken that first step. Well, I am giving you permission to do a lousy job. Pick a niche that doesn’t interest you, has no apparent market, don’t do enough research, get an irrelevant domain name, don’t promote it, etc. This will force you to learn some things that you can then apply to a niche you ARE interested in. In other words: If you are going to learn from your mistakes, you may as well get them out of the way early.
Niche marketing has its share of challenges, but it makes it harder if you are your own worst enemy. There is a wide chasm between understanding niche marketing theories and learning from experience – it’s the difference between thoughts results.
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