Neat Niche Trick for Google
When doing niche research, one of the things it is helpful to know is if people are spending money to advertise it. That’s what Google AdWords is for – you select the keywords you wish to target and your ad will come up (depending on relevance) alongside search results and sites that subscribe to Google’s AdSense service. For anyone that’s been trying to make money online that comes as no surprise.
But, did you know there is an incrediblt easy way to view all of these ads, and how to find out how many people are targeting any phrase with an AdWords PPC campaign? Here’s a step by step method you can use.
1. Go to Google.
2. Enter your search term in “quotes”.
3. Look in the right hand column under “Sponsored Links”.
4. If there are only a few, you will have to count them by hand.
5. If there are several, you will see a link that says “More Sponsored Links »” Clicking that will show you how many ads there are, and it will also display every ad.
You can use this information to gauge how many people are spending money in AdWords to promote the niche. It will also give you ideas for ads, because you will see al of them laid out in one place.
Click here to see the main search results for “computer parts” and notice the ads that are displayed.
Click here to see ALL of the ads currently in Google’s rotation.
While this trick is very easy, niche marketing takes some work, but each tool that you have at your disposal means more profit potential. Google is just one of many tools that ProHotList uses to do the boring stuff and offer its members exclusive information.
Looking For A Niche? Then Watch This Video
Sometimes the hardest for someone new to niche marketing is choosing a niche. Once that is done the other things fall into to place easier, or at least make more sense. Here is a great video that lists some resources where you can get thousands of different niche ideas.
Explore the sites mentioned in the video above , and you will be sure to find a niche that interests you. He forgot one site that does the work for you, so be sure to check that one out, too.
Trend Hunting For Fun And Profit
Niche marketing can be profitable, and that means it can also be competitive. One way to stand out from the competition is to keep moving forward. Often, niche marketers will set up a a site or two, submit a few articles, and then let it all run on ‘autopilot’. That isn’t wrong, but it is a little bit foolish.
It doesn’t matter what niche someone is on, new developments are happening all the time. And if you want to build a following of loyal customers, then it makes sense to keep on touch with what’s happening in your niche market. After all, your customers are interest in a topic means they want to be well-informed.
One of the sites I use when doing research for members at ProHotList is Trend Hunter. It shows things that are popular, or could soon be popular, across several different main categories.
The “Most Popular” page breaks down trends by the week, current, and previous months.
Any business that wants to get a glimpse into the possible future would do well to check out the Business, and Technology sections.
Some of the posts are definite PG-13, but all in all, it is an interesting site. It is one of over 70 sites ProHotList uses when researching new ideas for its members.
3 Simple Niche Marketing Money Makers
While niche marketing seems to have lost favor in some circles, I can assure you it is still making money for plenty of people. Consider this, anything that’s sold can be put into a niche of some kind. The real question is how specific the niche is. For anyone interested in profiting on the Internet, what really counts is the amount of money the niche makes. What follows are three areas any niche marketer should be well-versed in.
1. Affiliate products- ClickBank and CommissionJunction are the two best-known affiliate services available. There are different requirements depending on each affiliate program, but you basically get a coded link to make sure you get credit for any sales you generate. The nice thing is that you do not have to go through the hassle of creating products of your own. In fact, you can look at affiliate product stats to get an idea of which products sell the best, and therefore, which niche to market to. The key to selling any affiliate product is to differentiate yourself from everyone else. Most people will simply take any provided marketing materials and use them as is, but if you make it fit into your unique site, you will stand out and make more sales.
Pros: The product is already created. Niche market research is usual done before the product is released. Sales pages and other promotional materials created for you.
Cons: High competition to sell the same product. Can be a numbers game, where you send a lot of traffic to get a few sales. Takes more know-how to do really well. Only get a share of the profits.
2. AdSense – Google offers a way for anyone to make money online. Provide good content, and be careful in selecting keywords, then add a snippet of code; and before you know it you have a few ads people can click on, on your page. The better job you do at selecting relevant keywords will lead to more relevant ads being shown on your page. This means there’s a greater chance someone will click on them and put money in your pocket.
Pros: Free to use. Fairly easy to set up. Passive stream of income.
Cons: Little to no control over ads displayed. Clicking an ad takes people off your site.
3. Create your own products – If you are knowledgeable in the niche you choose, then you may be able to write a guide or series of special reports that you can sell to people on your own. It is not as much work as you may think – especially if you like the topic you are making a product for. Establishing yourself as an expert will generate more trust in potential customers. One more thing, you can always hire someone to write it for you. Doing this may cut into your overhead, but getting a professional writer to flesh out your ideas can add to the finished product’s overall value.
Pros:You have full control over the product. You keep all the profits. You can add any links, upsells or special offers you like. Less competition.
Cons: Takes time and effort to create products. Research has to be done; both before choosing a topic and while creating the product.
While this is not a comprehensive list, it does give you an idea of the basics. These three methods have made many people wealthy, and there is no reason why you can’t get a piece of those profits.
So, it is safe to say that niche marketing is here to stay, and profitable as ever. There is no one method that is better than the other, which is why the pros and cons are listed. Understand the differences, and select one that you think will work best for you. Above all, take action. You have to do something if you want to see results. For example, you can join a growing number of people in the ProHotList membership forum. Where new niches are revealed along with unique insights that will put you ahead of your competition.
What Is A Niche?
Occasionally I will mention niche marketing to family or friends. It’s not always intentional either, sometimes it just slips.
This invariably leads to the question of what niche marketing is. Here’s a way I try to explain it in simple terms. A portion of people that are interested in the same thing is a niche. Whether it’s dog owners, violin players, knitters, people in debt, barrel makers or just about anything else; it can be classified as a niche.
The real trick is figuring out specific to make the niche, and determining if they will spend money. Look at the first group in the examples above and you will see dog owners. It’s definitely a niche, butcan be broken down into specific classes or breeds. Working dogs, or cocker spaniel owners would be a more precise niche.
Plus, as pet owners, you can bet they are going to be spending money. Pets need shots, food, care, grooming, and so on.
So, just knowing what a niche is can be helpful, but understanding what makes a great one is what niche marketing is really all about.
What Is The Best Niche?
A niche where people are likely to make only one purchase is fine, but only if you can generate the volume to support it. To make more money it is better to find a niche where people will buy the same thing repeatedly, or buy related products.
For example, a friend of mine collects sports cards. As a collector, he is not going to buy a few cards and then stop. This is a niche where people will buy the same thing over and over. On top of that, some of the cards may be very special, creating a need for special display binders. Proper storage is important for the other cards as well. But he also needs to know how much the cards are worth, and try to get an idea of their future value. Of course, to do this he has to be informed about the players on each card which leads to the purchasing of reference guides and perhaps a subscription to a few sports and/or collector’s magazines. So, not only have we established a niche where people keep buying the same things (sports cards), but it is also a niche market where people are likely to buy related products.
Catering to those niches that continuously spend money is part of what will keep people coming back to your site for what you offer. But there is one more thing to consider to get people to return to your site. You need to show people that you know something about the niche if you want to be recognized as an authority that people can trust enough to potentially buy from. That is one reason why when you are starting out that choosing a niche you are interested in will help.
Once you have found a suitable niche, try to branch out from it, but in a logical way. Think about the related products or services your current niche may also like. Check out competitor’s sites to see if they offer related products. Visit and read online forums related to your niche. There will often be discussions that point out ways you could logically add to your offerings.
Marketing to a niche where customers make one or two large purchases may be okay with you, and can put a large sum of money in your bank account, but only sporadically. Each payment may be bigger, but you will have to work harder to keep bringing new people in to buy from you. By finding a niche market that spends a bit here, a little there, and needs another thing, then something else to go with it, you may get smaller amounts, but in volume. While you will still want to seek out new customers, you will be generating income from current customers at the same time.
It’s easy to see that the best niche is the niche that keeps spending money. Go to ProHotList to find what some of these niches are and to stay ahead of the competition.
Niche Marketing Research: The Key To Online Success
Regardless of what the critics say, making money online today is all about niche marketing. That includes finding and exploiting viable niche markets. Building a successful Internet marketing business is an ongoing process of finding hungry markets and offering products & services to them. But not all niches are hungry niches, and without good research, you’re shooting arrows in the dark.
Whether you’re an affiliate marketer or content developer, building AdSense sites or information products; effective niche marketing research allows you to find those hungry markets – the right niches. It’s what separates the successful marketer from those who struggle and wonder why they can’t find any lasting success.
Researching niche markets can be tedious, but it’s absolutely essential. The industry is strewn with countless marketers who skimped on, or altogether skipped, this step. While many gurus will tell you to simply pick a market you’re “passionate about”, many have gone broke doing exactly that. Being passionate about a market has nothing to do with making money. Without proper research, you can expend a lot of time, energy, and resources learning that the market you’re passionate about is too small, doesn’t spend money, or just doesn’t have needs into which you can sell solutions.
Niche marketing research begins with developing a list of potential markets. Websites like eBay and Amazon are good starting points. Your local bookstore or library can also be a good source of inspiration in developing a list of niches to explore. But if you limit your research to simply listing niches, you will most likely join the ranks of those who don’t make it.
The good new is there are many tools to help research niche markets once you have developed your initial list. The bad news is this is where the real work begins. In order to uncover profitable niches and separate the winners from the losers (that will eat up your time & money), you must first determine their relative size, what their needs are, whether they’re willing to spend money to address those needs, and how to get in front of them.
Without this kind of market intelligence, your chances of success are greatly diminished. But good niche marketing research can ensure that all the hard work you put afterwards will have the greatest possible chance of success.
However, there are a few simple things you can do to get an idea of just how hungry your market is likely to be. At the very least, you can see how active it is, and how many people are looking for information related to it. That’s one of the main functions of a site like ProHotList – to identify niches you may not even be aware of, and to gauge how viable they are.
Why Your Niche Matters
Selecting the right niche is one of the key factors in how successful your online business will be. That is why research is a vital step before making the full jump to Internet marketing. This is the first in a series on why niche research is important and how to go about it.
The niche you choose must be one people are interested in.
While it may sound obvious that you should be sure there is a market for whatever you are offering, too many people ignore this step.
Guessing does not work here. Fortunately, with the Internet it is relatively easy. Check to see if there are any of the following related to your niche…
- Forums – If there are several forums, it’s a good sign, but even more important is how active each niche-related forum is. If there are only 4 or 5 people and a dozen or so posts that were last made two years ago, then it is a clear sign that someone else probably thought there was a market when there wasn’t one. On the other hand, if there are dozens of forums with 100s of members that are making posts several times a day, then you have found an active niche.
- Blogs – The nice thing about the Internet is that anybody with minimal time and know-how can express their interests to the world. Blogs are one way to do it. However, just because you find one blog dedicated to making homemade, fruit-flavored peanut butters doesn’t mean there is a market for it. Take a hint from the suggestions above and look for a blogroll that lists many related blogs, along with comment activity to determine if you have found a niche with good potential.
- Articles – The key for using published articles is to look at the sheer volume of them. Chances are these articles are pointing back to a sales page of some kind (be sure to check where the links go, don’t assume). And the more articles, the more likely they are leading to actual sales. The only thing better than a big market is a hungry market that is spending money.
- Websites – Each of the above are technically websites, but I am referring to websites that are built specifically to cater to the niche you are researching. What hints are you looking for here? Ad links, affiliate products, current information (check for a current copyright date, e.g.), and any other signs of activity. It’s much easier for a site owner to keep things up to date if they are helping his or her business grow.
- Current products – Some niches just don’t do well online, so you have to do a bit of background work to check what’s really going on. It is possible several people got the same bad idea and tried to build a product around it. If you find negative indicators to a product’s success, it’s possible the niche may be to blame. Again, this is not the time to guess one way or the other. Be sure to check for related forums, sites, blogs and articles to see how all of the pieces fit.
These are just some of the ways you can go about researching a niche. It may seem time consuming, but it takes a lot more time to keep chasing niches that don’t produce results. Take the time to do the groundwork and you will be setting yourself up not only for niche success, but niche domination.
ProHotList is a site that does this kind of research for you. It’s a valuable tool for anyone that understands the importance of choosing a niche and deriving profits from it.
