Niches Are Everywhere

One of the common questions people ask me is how to find a niche. I laugh a little on the inside, but politely explain a few points on how to do it. However, that’s not what this post is about; it’s about where the niches are.

Anywhere you look, you can find a niche. Kevin Riley suggests going to the newstand (real, or virtual) and looking at magazines to get ideas. That’s only one way to do it. Watch television and you can find all kinds of niches there. What is that reality show about, what are they talking about on that sitcom, and what problems does that commercial solve? All of the answers will lead to a niche.

There are many other sources that will reveal niches if you are attuned to spotting them. Simply open your eyes and ears, and keep an open mind. Do this, and I bet the next time you meet me, you won’t ask how to find niches, but rather how do you limit how many you find.