Out Of The Box Niche Selection

When it comes to niche marketing, one of the things people often have a hard time doing is choosing a topic. To be blunt, it does not have to be difficult. Some people assume if money is to be made, then it must take hard work. Well, when it comes to the Internet, working smarter pays off more than working harder.

To select a niche start out by thinking in general terms. I’m not referring to topics. ‘Cars’ is a general topic, but to start, try being even more vague to find the really juicy niches. Think of what people are looking for when it comes to cars – then drop the specifics. After you are done you will some solid niches, and they don’t have to do anything with cars.

Here’s what I mean. This is off the top of my head, so bear with me.

Make a list of what people want to know about cars. Such as…

How to get better mileage.

Where to get the best deal.

What to look for when buying a used car.

How reliable are they?

How to fix your car.

…and so on.

Now that you have your list, look for the most general parts of it. In the sample above we have the general terms of, ‘how to’, ‘where to’, and ‘what to look for’. Enter these terms in your favorite niche research tool and you will find all kinds of niches you wouldn’t have thought of on your own.

That’s one of the things ProHotList does for you. They not only explore the nitty-gritty specific niches, but also expose some general niche marketing meta-ideas, too. Check it out and you’ll see what I mean.

Remember, this little out of the box technique means you’ll be working smarter, not harder. The niches you find this way just may surprise you.