6 Indispensable Sites For Niche Marketing

August 20, 2008 by Michael Oksa · Leave a Comment
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Research should be at the forefront of the thought of anyone that is interested in niche marketing. Obviously, you have to identify a niche, but you need to do more than just guess. How many people are looking for it, where they are looking, and what they are buying are a few things you must know if you want to do well.These are the sites I seem to turn to again and again. The list is not complete, but it’s a good idea to see if you can add them to your repertoire of sites you use in your marketing efforts.

Google’s Keyword Tool: A quick way to generate keyword lists for optimizing your site, or other niche marketing efforts, with the right words. Ideally, you want to find words and phrases that have a lot of searches, but minimal competition. Which is why I always turn to…

SEO Book: This site is excellent for getting estimates of how many people are searching for different terms at the major search engines. But SEO Book also shows the top 100 results that contain the term you enter. To drill down further for long tail keywords, simply click on the term in the left column. It’s easy to use and returns results for other major search engines (and more).

Trend Hunter: The best niche marketers understand staying well-informed in the latest developments in their market. Trend Hunter can be used to spot the newest trends, and a sign of things to come. Be sure to check out their ‘Popular’ page, too.

eBay: Most people may think of this as an auction site only, but it is a niche marketer’s dream. Especially if they want to find markets that are willing to spend money. There are plenty of links hidden on the site that can help you get new ideas, and target more active markets. My current favorite is the eBay Express categories page.

WikiAnswers/YahooAnswers: Q & A sites are perfect for finding out what people want to know right now. Sometimes these questions are very simple, and border on common sense. Most questions are asked once or twice, but the smart niche marketer looks for are questions that seem to keep popping up, or do not get a lot of answers. These sites not only help you identify problems in your niche, but also give you the opportunity to position yourself as an expert on the topic.

There are over 50 more such sites listed in the exclusive members area of the ProHotList forum. Along with a breakdown of tons of specific niches, and how to capitalize on them. New resources and information are being added all the time. Visit ProHotList now to take full advantage of your membership.

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Neat Niche Trick for Google

August 17, 2008 by Michael Oksa · Leave a Comment
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When doing niche research, one of the things it is helpful to know is if people are spending money to advertise it. That’s what Google AdWords is for – you select the keywords you wish to target and your ad will come up (depending on relevance) alongside search results and sites that subscribe to Google’s AdSense service. For anyone that’s been trying to make money online  that comes as no surprise.

But, did you know there is an incrediblt easy way to view all of these ads, and how to find out how many people are targeting any phrase with an AdWords PPC campaign? Here’s a step by step method you can use.

1. Go to Google.

2. Enter your search term in “quotes”.

3. Look in the right hand column under “Sponsored Links”.

4. If there are only a few, you will have to count them by hand.

5. If there are several, you will see a link that says “More Sponsored Links »” Clicking that will show you how many ads there are, and it will also display every ad.

You can use this information to gauge how many people are spending money in AdWords to promote the niche. It will also give you ideas for ads, because you will see al of them laid out in one place.

Click here to see the main search results for “computer parts” and notice the ads that are displayed.

Click here to see ALL of the ads currently in Google’s rotation.

While this trick is very easy, niche marketing takes some work, but each tool that you have at your disposal means more profit potential. Google is just one of many tools that ProHotList uses to do the boring stuff and offer its members exclusive information.

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Trend Hunting For Fun And Profit

August 16, 2008 by Michael Oksa · Leave a Comment
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Niche marketing can be profitable, and that means it can also be competitive. One way to stand out from the competition is to keep moving forward. Often, niche marketers will set up a a site or two, submit a few articles, and then let it all run on ‘autopilot’. That isn’t wrong, but it is a little bit foolish.

It doesn’t matter what niche someone is on, new developments are happening all the time. And if you want to build a following of loyal customers, then it makes sense to keep on touch with what’s happening in your niche market. After all, your customers are interest in a topic means they want to be well-informed.

One of the sites I use when doing research for members at ProHotList is Trend Hunter. It shows things that are popular, or could soon be popular, across several different main categories.

The “Most Popular” page breaks down trends by the week, current, and previous months.

Any business that wants to get a glimpse into the possible future would do well to check out the Business, and Technology sections.

Some of the posts are definite PG-13, but all in all, it is an interesting site. It is one of over 70 sites ProHotList uses when researching new ideas for its members.

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