Niche Ideas – The Easy Way

January 4, 2009 by Michael Oksa · Leave a Comment
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I’ve been there. People that write, call it writer’s block; others may refer to it as the well running
dry.

For many of us, niches and ideas are the lifeblood of our business. It can be incredibly
frustrating to run out of ideas, but you never have to worry about it again.

It’s stupid-simple, and requires nothing more than the ability to use a search box.

Go to…

Google
Yahoo
Ezinearticles.com

Then search for…

“3 Ways to”
“4 Ways to”
“5 Ways to”

All the way to,

“101 Ways to”

If you still come up short, then try…

“3 Tips for”
“4 Tips for”
“5 Tips for”

All the way to,

“101 Tips for”

The nice thing about generating ideas this way is that you get more ideas than one per result.
For example, a list of 99 Tips for A Cheap Wedding can become fodder for a whole series of
articles, a content site, or new infoproduct (to name a few).

I am not suggesting, nor hinting, that you should copy anyone else’s work.

Not all of them will ignite the spark, but you can bet the ideas will start to flow pretty quickly
once you get started.

You may think this is so simple it’s stupid. But it’s not stupid. What doesn’t make sense is trying
to overcomplicate things. Why get bogged down, when there are simple solutions to the
problem?

To be clear, I am not talking about any keyword or market research at this point – just how to
get ideas when you think you have run out of them.

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Niche Marketing On YouTube

September 8, 2008 by Michael Oksa · Leave a Comment
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There is one resource that a lot of people in niche marketing overlook, and that is YouTube. Though entertainment reigns, there are tons of marketing-related videos available. You can also use it to discover new niches. After all, if someone is willing to produce and upload a video, it means they care about the topic.

You can gauge the popularity of any video by the number of views, it’s overall rating, and the comments it gets. The first two are helpful, but the comments are where the real niche gold is. Granted, you may have to wade through a bunch of frivolous comments, but there are sure to be a few that you can use. Any questions for clarification of what is presented, show a need for more information in the niche. Information you can provide.

Here’s a sneaky tip, for the most popular videos in your targeted niche, try to create a an ‘answer’ video related to them. Or, a similar video that uses the same keywords. The idea is to be displayed alongside these popular videos.

Another resource you can use in conjunction with YouTube is ProHotList. Here you will find tons of the hottest and most popular niches. Grabbing just one or two of these could pay off in a big way. It saves you the time of ding the niche research, and gives you more time to have fun making videos.

Once you are ready to upload the video you need to do two basic things. 1) Give it a compelling title. Your video’s title is the equivalent of a sales letter’s headline – make it count. 2) Get as many people to view it as soon as possible. If you have an email list, encourage them to view and comment on the video. In general, you have a 24 hour window in which the video will go viral or plod along. Do your best to avoid the latter.

Using YouTube in niche marketing can help in discovering new markets, as well as reaching current ones. And I would say that is very useful indeed.

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3 Simple Niche Marketing Money Makers

August 15, 2008 by Michael Oksa · Leave a Comment
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While niche marketing seems to have lost favor in some circles, I can assure you it is still making money for plenty of people. Consider this, anything that’s sold can be put into a niche of some kind. The real question is how specific the niche is. For anyone interested in profiting on the Internet, what really counts is the amount of money the niche makes. What follows are three areas any niche marketer should be well-versed in.

1. Affiliate products- ClickBank and CommissionJunction are the two best-known affiliate services available. There are different requirements depending on each affiliate program, but you basically get a coded link to make sure you get credit for any sales you generate. The nice thing is that you do not have to go through the hassle of creating products of your own. In fact, you can look at affiliate product stats to get an idea of which products sell the best, and therefore, which niche to market to. The key to selling any affiliate product is to differentiate yourself from everyone else. Most people will simply take any provided marketing materials and use them as is, but if you make it fit into your unique site, you will stand out and make more sales.

Pros: The product is already created. Niche market research is usual done before the product is released. Sales pages and other promotional materials created for you.
Cons: High competition to sell the same product. Can be a numbers game, where you send a lot of traffic to get a few sales. Takes more know-how to do really well. Only get a share of the profits.

2. AdSense – Google offers a way for anyone to make money online. Provide good content, and be careful in selecting keywords, then add a snippet of code; and before you know it you have a few ads people can click on, on your page. The better job you do at selecting relevant keywords will lead to more relevant ads being shown on your page. This means there’s a greater chance someone will click on them and put money in your pocket.

Pros: Free to use. Fairly easy to set up. Passive stream of income.
Cons: Little to no control over ads displayed. Clicking an ad takes people off your site.

3. Create your own products – If you are knowledgeable in the niche you choose, then you may be able to write a guide or series of special reports that you can sell to people on your own. It is not as much work as you may think – especially if you like the topic you are making a product for. Establishing yourself as an expert will generate more trust in potential customers. One more thing, you can always hire someone to write it for you. Doing this may cut into your overhead, but getting a professional writer to flesh out your ideas can add to the finished product’s overall value.

Pros:You have full control over the product. You keep all the profits. You can add any links, upsells or special offers you like. Less competition.
Cons: Takes time and effort to create products. Research has to be done; both before choosing a topic and while creating the product.

While this is not a comprehensive list, it does give you an idea of the basics. These three methods have made many people wealthy, and there is no reason why you can’t get a piece of those profits.

So, it is safe to say that niche marketing is here to stay, and profitable as ever. There is no one method that is better than the other, which is why the pros and cons are listed. Understand the differences, and select one that you think will work best for you. Above all, take action. You have to do something if you want to see results. For example, you can join a growing number of people in the ProHotList membership forum. Where new niches are revealed along with unique insights that will put you ahead of your competition.

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